Ade Holder

Ade is 427’s north star (AKA our Managing Director), who brings over 15 years of experience in real-world SEO to the table; the business you see today was built to make a genuine difference to SMEs. The team he has assembled are drawn to his enthusiasm for increasing traffic to the websites in his care, and align with the culture of tailored and sustainable SEO that Ade has created. 

Ade is driven not just by positive results, but by spotting opportunities where he and his team can make a real impact on a businesses’ visibility in search. This bird’s eye view is what agency ownership now looks like for Ade, as he works on client strategy, business development, and navigating the future as search meets AI. You can occasionally find him speaking at events and on podcasts, too! 

Ade’s special skills include: 

• Explaining SEO in an accessible, digestible way 
• Digging deep into user intent 
• Giving clients confidence in SEO 
• Making his team feel empowered to do their best and keep learning
• Speaking in front of a room full of people (though he’s yet to admit he’s a pro) 

Outside of 427, Ade loves nothing more than to spend time with his family, and is also a keen surfer, motorcyclist, and musician. He’s part of a punk band, too!