Bex Bailey

Bex is our SEO Content Writer. Although she studied law at university and began her career in the legal industry, her literary passions and creative flair were destined to lead her to a career in writing.

At 427, Bex specialises in blog posts, web page content, and outreach articles, and has a wealth of experience writing for a plethora of different business types and audiences. She is passionate about crafting compelling, vibrant content that captures a brand’s authentic voice and is both helpful and memorable.

Bex’s special skills: 

• Weaving keywords into captivating copy 
• Balancing tone of voice with SEO best practice 
• Knowing how to charm both users and search engines 
• Finding the best gifs for the moment, IN the moment

When she steps away from her writing desk, you’ll likely find Bex with her nose in a classic novel, her hands stirring up something sweet, or her feet ambling along a country lane with her dog in tow.