Jess McHugh

Winning the prize for broadest job title, Jess is our Operations and SEO Executive. Having entered the world of SEO as a content writer, she’s got a good handle on what users and search engines are looking for. Jess uses this grasp of user intent, and her enthusiasm for learning about the many different industries we work within, to work more across on-page optimisation. New clients will find Jess in charge of a lot of their initial keyword research and those first few changes we make to see what impact we can have going forward. 

Jess is driven by the tangible benefits her work has to our clients – we can literally connect them with new customers! As search changes, so too do our processes, and the other part of Jess’s role is helping to shape them as 427 changes and grows with it. 

Jess’s special skills 

• Understanding what a user intends to find when they use certain keywords
• Planning pages that will be genuinely helpful to a user 
• Firing off emails in double-quick time 
• Forgetting how to share her screen on each and every video call 

In her spare time, Jess finds a balance between being a keen runner, hiker, and gym-goer and her favourite indoor pursuits: reading, watching F1, and cooking (experimentally and with varying success).