Beauty SEO | 427 Marketing

SEO for the beauty industry delivered by experts

The beauty industry is vast and extremely competitive; everyone is offering a unique product, and/or a personal service. In an industry where you could be up against both big cosmetic companies and smaller local competitors, search marketing should be a big part of your strategy. People are actively searching for the products or services that you offer: does your beauty business appear when they do?

SEO matters as much to a local hairdresser as it does to a skincare retailer shipping products around the world. Users are unlikely to go much further than position 3 on the search engine results pages, whatever they’re searching for, so ranking above the competition is crucial to remain visible. This can be achieved through technical know-how, optimisation of your web pages, helpful content, and backlinks. If you’re a salon or clinic, local SEO is essential too. A full-service agency like 427 can help.

Using extensive experience, our experts are able to position your website where users actively searching for what you do can find you on Google’s results page.

Not only this, but we’re treasured by our clients as an agency that cares, taking the time to find out what you do, who you do it for, and where you want to go. This is how we get the results that drive quality traffic to your site.

Ready to start?

Shelf stocked with makeup - beauty products

What are the benefits of SEO for your beauty business?

Boost visibility

There are people searching for what you do right now. Do you appear in their search results? Amongst other things, good SEO involves understanding the keywords relevant to your target user, and ensuring your site appears when they search. This way, traffic is driven to your website to be converted into sales and enquiries.

Build trust with your customers

People come to you to look and feel their best; your website can convince them that you’re perfect for the job. SEO operates on the principles of helpful, valuable content; Google prioritises authoritative sites. Therefore, SEO goes hand in hand with improving the user’s impression of you, building towards that initial enquiry or purchase.

Increase sales, bookings, and enquiries

SEO can make your site easier to understand and navigate, with an experience that makes ‘add to cart’ or ‘get in touch’ far easier to click. From menus to internal linking, user-focused SEO can make an impact on your beauty businesses’ bottom line.

427 can handle SEO for:

Hairdressers and barbers

Whilst fashions change, haircuts themselves will never go out of style. However, those providing them may well multiply; it’s essential for your hairdressing or barbering business to stay ahead of existing and emerging competition.

Local SEO plays a huge part in ensuring a hair salon’s search success. This includes getting your business to appear on Google Maps, enabling customers to find you easily in person as well as online.

Beauty salons

Nails, waxing, tanning, brows, lashes, massage, and more; your beauty salon may well do it all. This makes SEO marketing essential – your potential customers could be searching for your services using any number of terms.

SEO gets all of these key terms onto your website, and ensures users on your site are left with no doubts as to what you offer, and why they should choose you for their beauty treatments.

A shelf with cosmetics and a mirror reflecting the other side of the rooms flowers and decor

Makeup artists

From big days to the everyday, you’re entrusted with making someone look their best from either a studio, or from your mobile kit. Whether your customers are searching for bridal makeup, prom makeup, or makeup lessons, you need to ensure rank highly in the search engine results.

Relying solely on social media is not recommended; an estimated 5.5K people every month searched for ‘makeup artist near me’ over the last 12 months.

Skincare and cosmetics

If you find yourself fitting into the skincare or cosmetics industries, chances are you’re a product based business; optimising every beauty product, as well as your main pages, is essential. With extensive experience in serving both e-commerce and local retailers, we’ve seen the difference that taking this targeted approach can make to sales.

Aesthetics

The demand for medical aesthetics, such as Botox and filler, has risen in recent years, and with it the number of people searching for it online. Google takes the authority of businesses offering medical procedures very seriously, and will prioritise those with validity, and that instil trust in the user. This feeds into good SEO practices, something we are only too happy to help aesthetics businesses with.