Recruiter SEO | 427 Marketing

SEO for recruiters delivered by experts

Matching top talent with the companies that need roles filled requires speed and accuracy; this is any recruiter’s bread and butter. The competition is fierce, and it takes tenacity to get in front of the right people; for many recruiters, search marketing lets them down.

By using the principles of SEO, recruiters can maximise their digital visibility, and be found by candidates and employers alike. Time and effort spent on the terms being used to find your roles and services, detailed, genuinely useful content, and ticks in every technical box could transform your recruitment company’s websites.

At 427, we have experience of putting recruitment companies front and centre of relevant internet searches, leapfrogging competitors for those coveted top positions in search results.

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Why is recruitment company SEO important?

Attract more quality candidates organically

As a recruiter, you’ll live and die by the quality of your applicants – and the numbers you can get hold of. Good SEO means job postings, career pages, and niche role content appears in search results, when candidates are actively searching. All this without relying on paid ads!

Build brand authority

When your agency’s content is consistently found (from advice and salary guides to thought leadership), you will start to be seen as an authority in your field by both users, and search engines. Being a trusted voice in the industry can improve your rankings – and your reputation.

Outrank competitors, and reduce dependency on job boards

With strong SEO, your own website can compete with the big names like Indeed and even LinkedIn, which gives you far more control over the experience candidates and employers have with your agency.

What we offer recruitment companies

A wealth of experience

As an SEO agency regularly relied upon by professionals working in fast paced industries such as recruitment, it’s safe to say we know a thing or two about making SEO work for businesses like yours. Our foundational techniques are tried and tested, with one eye kept on the future of search so that your website isn’t left behind as search rapidly changes.

Proactive SEO

This leads us onto our general proactivity when it comes to your strategy; our team stays one step ahead by keeping abreast of algorithm changes, and trends in search behaviour. From emerging keywords to anticipated Google updates, 427’s in-house technical experts, content writers, on-page optimisers, and strategists study your reports, and keep up with industry news on a daily basis.

Unlimited term tracking

Some SEO agencies may cap the number of terms they track per client – not us! We’ll track as many terms as are relevant and worth going after, making your strategy well-rounded. From the very broad to the super niche, these keywords can get you results; we’ll track them all!

A thorough consultation

Understanding exactly what you do and who you do it for is the only way our SEO will do amazing things for your business. This is why we’ll ensure that we have a clear idea of your services, who you’re looking to connect with, and how they’re likely to find you.

It’s by understanding this search behaviour that we can really start to improve search rankings through targeted keywords, improving the amount of traffic directed to your site, and the quality of it.