Accountants SEO | 427 Marketing

SEO for accountancy firms delivered by experts

As online, DIY, and even AI-powered accounts software becomes easier to access, you need your accountancy business to stand out in this increasingly crowded space. SEO can make a huge difference whether you’re up against big online outfits, other accountancy firms in your area, or both. Your website needs to appear when your target clients search for what you do; we can maximise the chance of this.

It’s likely you offer a range of more specialised services under the accountancy umbrella. Those areas get special attention from our SEO experts alongside the broader search terms. For example, you may well want to rank for accountants in your area—as you should. However, ranking for corporate finance, financial planning, payroll, bookkeeping and more, if you offer those services, is just as crucial.

In short, 427 can help you reach those top search positions by not only understanding what you do, but who you do it for. Taking the time to understand your client’s search behaviour is key to increasing the slice of Google traffic that your website gets.

Ready to start?

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Why is SEO important for accounting firms?

Reach local customers

For accountants offering services within a geographical area, and particularly for those with physical premises, local SEO is going to be a huge part of driving web traffic. Beating the local competition to the top spots in relevant searches wins business, and this is possible through location-based terms, your Google Business Profile, directories and more.

Establish your business as an authority

Dealing in figures is your bread and butter, and your website’s content is likely to reflect this. Therefore, you should know that Google takes the validity of financial content very seriously indeed, prioritising authoritative sites that provide helpful information. Well-researched content that offers value to the user and still includes those key terms is your best bet for top search spots.

Drive the right kind of traffic

SEO works when it’s directing users to your site that are ready to engage with your business – but what are they searching for? When SEO is done right, you’ll appear in front of potential customers who are actively looking for accountancy services.

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What we offer accountants and accountancy firms

A wealth of experience

As an SEO agency relied upon by many professional service providers such as accountants to drive traffic to their site, it’s safe to say we know a thing or two about making it work.
Not only are our techniques tried and tested, but the way we work with your business means you’ll feel supported, informed, and, crucially, like you’re getting that all-important value for money.

Proactive SEO

Reacting to updates and changes in user behaviour is basic SEO, but our team keeps one step ahead in all areas of your strategy. From emerging keywords to anticipated Google updates, 427’s in-house technical experts, content writers, on-page optimisers, and strategists study your reports and keep up with industry news on a daily basis.

Unlimited term tracking

Limiting the terms we track would limit the results we’d be able to get for you; not ideal! This is why we’ll track as many terms as necessary in order to make gains in the search engine results pages, from the very broad to the super niche.

A thorough consultation

We start as we mean to go on; by understanding what you do. Before any work commences, we’ll ensure that we not only have a clear idea of your services, but also who you’re looking to connect with, and how they’re likely to find you.

It’s by understanding this search behaviour that we can really start to improve search rankings through targeted keywords, improving the amount of traffic directed to your site, and its quality.