Bathroom Company SEO | 427 Marketing

SEO for bathroom companies delivered by experts

Competition is stiff in the bathroom industry; we know that as an independent bathroom company you’re up against the likes of Wickes, B&Q, and The London Bath Co. It is, however, still possible to shine against the big names, particularly within your local area.

By harnessing the power of search as part of your marketing, you tap into a consumer’s desire to support local businesses. If you’re not already applying the principles of SEO, you’re missing out on valuable local traffic.

For bathroom renovators with too much on their plates to do their own SEO, 427 can help. Using our experience of working with home improvement companies, our team can drive users actively searching for bathroom fitters near them to your website.

By understanding what you offer, who your potential customers are, and how they’re currently searching for the services you provide, we can aim for your website to be the first option they see when they search.

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Why is SEO important for bathroom designers?

Reach local customers

Local SEO is crucial for you as a bathroom designer, supplier, and installer if you operate within a certain geographical area. Your Google Business Profile, directories, and the correct use of local keywords are some ways in which you can capture local customers actively searching for someone to fit their new bathroom.

Beat the competition

True, more generic searches will be dominated by the big names (think searching simply ‘bathroom companies’), but you can still have the edge over local businesses doing the same thing as you by competing for more niche keywords. If you specialise in bathrooms for small spaces, there’s a more targeted key term right there. The same goes for the likes of ‘luxury bathrooms in Brighton’, for example.

Build trust with your customer

Google’s priorities are pretty similar to your target customer’s – they want to see trustworthy, helpful businesses providing value. Getting your bathroom remodelled is no small undertaking, both financially and logistically, so a customer needs to know you’re the right person for the job.

By applying the principles of SEO to your content, you’re also improving your website’s user experience, and making you a no-brainer for their bathroom upgrade.

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What 427 offers bathroom fitters

A wealth of experience

We’re proud to have worked with many home improvement companies on their SEO, which means we know a thing or two about targeted keywords, local strategies, and building trust with users. It’s our genuine pleasure to apply that knowledge to connect new clients with their target customers.

Basically, we’ve got a track record in making websites work hard organically on the search engine results pages.

A proactive approach

Reactive SEO is not enough; we need to stay one step ahead. A full-service team that covers every aspect of SEO, from technical to content writing, ensures a collective interest in the way SEO is constantly changing. Staying up to date with these changes in user behaviour, Google updates, and even economic factors, and adjusting your strategy accordingly keeps us driving traffic to your site regardless.

Unlimited term tracking

Putting a ceiling on keyword tracking isn’t our thing; this would limit the results we can get for you. So, we track as many terms as necessary in order to make gains in the search engine results pages, from the very broad terms to the more niche ones.

A detailed initial review

Between the consultation we do with you, and the audit we conduct before work commences, we’re hungry for everything there is to know about who you are, what you do, and who you do it for. That’s not to mention the current performance of your site, who your competitors are (and how they’re doing, too), and where you want your bathroom business to be.

Without this insight, we can’t do our best work, and our best work is what you can expect from us every month.