Catering SEO | 427 Marketing

SEO for catering businesses delivered by experts

Every caterer wants a big bite of the Google traffic; in such a sought-after market, it doesn’t matter if you’re a corporate caterer or a mobile food van, you’re up against some top competition. SEO can change the game for catering services, getting them seen above these competitors; we’re excited to show you how.

We understand that every caterer is different, so a one-size-fits-all SEO strategy won’t work. SEO for street food vendors will be a whole different kettle of fish to events catering, for example.

Capitalising on local traffic can be achieved through targeted keywords, going beyond ‘caterers in Brighton’, for example, and drilling down into the more niche. Say you primarily cater to events and weddings, or specialise in fine dining, pizza, or Mexican cuisine; those are searchable key terms.

What we’re saying is that local users are searching for all the things that make your business unique–427 can ensure you appear in these searches.

Ready to start?

Why is SEO important for caterers?

Boosts local search visibility

Your catering business will likely operate within a certain geographical area, making driving local traffic a key part of your SEO strategy. Optimising your Google Business Profile, getting your site on directories, and leveraging those all-important local keywords can drive local traffic through the door.

Beats the competition

Whether you’re looking to be the best street food vendor around, or the top wedding caterer in your area, being seen early on in the research phase of a user journey can get you more enquiries. It’s common knowledge in the SEO world that users rarely look past the third position on the Google results page; does your business appear here alongside the competition for the terms relevant to you?

Builds brand awareness

The more you’re seen in the results pages, the more eyes you’ll get on your brand name; suddenly you’re synonymous with popular, quality catering.

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A takeaway pizza vendor serving pizza to a queue of customers

What 427 can offer your catering business

A wealth of experience

We’re proud to have worked with many food and drink companies on their SEO, which means we know a thing or two about targeted keywords, local strategies, and building trust with users. It’s our genuine pleasure to apply that knowledge to connect new clients with their target customers.

A full service team

427 isn’t just a multi-disciplinary SEO team—it’s one that genuinely cares about getting good results. From content writers and on-page SEO specialists to technical wizards and link building pros, we’ve assembled a bunch of passionate people who can execute every part of your SEO strategy in a way that supports your success.

Rows of dishes plated with desserts ready to be served

Transparency

From our pricing structure and initial consultation to the monthly report you see each month, you’ll know exactly what the score is. We’ll be upfront about the ways we can help, what we’ll need to know to do so, and how things are progressing. It may not always be a linear path to the top spots, but you can bet we’ll always have a plan – and the data to back it up.

A proactive approach

Keeping on top of the latest trends not only within our industry but yours too helps us stay ahead. We’ll constantly monitor competitors, improve content, and keep an eye on links throughout the month to ensure your website stays on top form.

Unlimited keyword tracking

Each guest’s priorities are different; they’ll be looking to tick any number of boxes for their stay. This breadth of search terms means lots of tracking, but you won’t find us putting a limit on this; we’ll track as many keywords as we need to to maximise your web traffic.