SEO for Estate Agents | 427 Marketing

SEO for estate agents delivered by experts

When it comes to competition in the UK property world, there are not one but two elephants in the room: Rightmove and Zoopla. As an SEO agency for estate agents, we acknowledge their presence, and carry on regardless; we know search marketing can still work for property agencies. It’s all about the right kinds of keywords, and an excellent local SEO strategy.

For you, SEO needs to go beyond ‘houses for sale near me’; focusing just on these very broad keywords is what’s losing you traffic to the likes of the big listing sites. Whilst those sites may still drive traffic to individual properties, targeted keywords are going to help capture the users searching for what you do specifically.

For example, do you offer property valuations, buy-to-let advice, commercial properties, area guides, etc.? Your customers are doing so much research about one of the biggest purchases they can make; is your website appearing when they do? An SEO agency will target a blend of these broad and niche keywords; SEO experts for estate agents, just like us.

Unlike paid ads on listing sites (which stop working when you stop paying), SEO builds sustainable, long-term traffic that keeps generating leads month after month.

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Why is SEO important for real estate agents?

Capitalise on online searches

Gone are the days of scouring estate agent windows; people are looking for their next home, commercial property, or land online. The majority of buyers, sellers, and landlords start their property journey on a search engine, and ranking high for terms such as ‘estate agent in [your town]’ increases visibility.

Capture local traffic

Most property searches are location-based, meaning search engines prioritise local businesses in search results. Strong local SEO for real estate agents helps them appear on Google Maps and in local searches.

Increase valuation requests

Optimising your website for terms like “free house valuation in [area]” attracts motivated sellers and landlords. You can see then how good SEO helps generate more property valuations, which leads to more instructions.

An estate agent showing a couple around a development

Why choose 427?

427 can combine the right techniques, strategy, and communication style needed to deliver outstanding results, and act as an instrumental part of your estate agency. We strongly believe that SEO can benefit estate agents, letting agents, and property managers. Here’s what we offer:

Local SEO experience

We’re proud to work with many SMEs to get their websites seen on the results pages; it’s safe to say we know a thing or two about maximising their local presence. From citations to Google Business Profiles, we’ll ensure you’re getting in front of property buyers, sellers, and landlords in your area.

Detailed monthly reports

We keep a close eye on your website’s performance every month using industry-standard analytics tools, and share this with you via a monthly report. You’ll know what we’ve been up to, and what data is driving our plan for the months to come. We’re always around to chat through it, too.

The personal approach

We mean this in several different ways. Yes, you’ve got a friendly, approachable team available to help with your SEO, but it’s more than that. It’s the way in which every SEO expert in our team gets invested in your success, each lending a new perspective to better appeal to your ideal user.

It’s also the way we take the time to thoroughly understand you, your business, the people you’re looking to connect with, and the goals you have for your property company. It’s this insight that helps us deliver fantastic results.

Proactive SEO

Proactive is the only way to sustain success in SEO. This means monitoring your competitors, staying on top of industry trends, and anticipating the changes in user behaviour. Oh, and there are those regular Google algorithm updates to digest, too. We do all of this for you.