SEO for Events Companies

SEO for events companies delivered by experts

Whatever events you put together, there will be a lot of competitors in your space, whether you’re in the world of weddings, corporate events, festivals, not-for-profits, or pop-ups and experiences. However, SEO is one organic way to boost your visibility amongst direct industry competitors, directories, and listing sites such as Eventbrite; and we can help you get the most from it.

Optimising your website to appear high up on the Google results pages can transform the enquiries your event management company receives; is this part of your marketing strategy?

At 427, we’ve seen first-hand what SEO can achieve for events companies: increased traffic, a better user experience, and one-up on their competitors. It takes a careful blend of user-focused content, on-page and technical optimisation, local SEO, and link building, with truly sustainable results. Basically, an SEO company like ours can change the game for event planners.

Your event company has its USP. Maybe you specialise in local baby showers, accessible events that cater to neurodiversity, or fundraising galas and charity balls. Are you currently appearing in searches that include these key terms, as well as simply ‘event planners in [your area]’? If not, it might be time to up your SEO efforts; we can help.

Ready to start?

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Why is SEO important for event planners?

Capture local traffic

If you’re operating event management within a particular geographical location, customers searching for what you do near you should be able to find you. A solid local SEO strategy, which includes optimising your Google My Business profile, can mean that your events business appears when potential clients in your area make relevant searches.

Build trust with potential clients

Event management SEO isn’t just about keywords; it’s also about positioning you as an expert within your industry, and therefore a business to trust. Search engines prioritise helpful and authoritative content; focusing on this not only improves your user experience, but your performance on the results page too.

Attract targeted traffic

Whether you’re looking for event management clients, or you’re attracting event attendees themselves, SEO can drill down into all the relevant keywords to ensure the traffic your website gets is the right kind. This means going both broad and niche with keywords.

What 427 can offer event management companies

Events experience

We’re fortunate enough to work with clients within the events industry that put together some truly special occasions; from weddings and festivals to corporate events and exhibitions. This means that we already know your industry, and the kinds of competition you’re looking to beat. We can therefore nail down an effective strategy quickly.

Proactive SEO

In our opinion, being proactive is the only way there is in the SEO world – if you want to stay ahead of the competition, that is. This means monitoring your competitors, staying on top of industry trends, and anticipating the changes in user behaviour. Oh, and there are those regular Google algorithm updates to digest, too. We do all of this for you.

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Detailed monthly reports

As a 427 client, your website’s performance will be monitored by us using industry-standard analytics tools; we’ll share these results with you via a monthly report. This will tell you what we’ve been up to, your website’s performance in the search engine results pages (SERPs), and what data is driving your strategy for the months to come.

The personal approach

We mean this in several different ways. Yes, you’ve got a friendly, approachable team available to help with your SEO, but we like to think it goes beyond that. It’s the way in which every SEO expert at 427 gets involved with your search success, each lending a new perspective to better appeal to your ideal user.

It’s also the way we take the time to thoroughly understand you, your event’s business, and the people you’re looking to connect with. We take on board the goals you have for your events business, and it’s this kind of insight that means we can deliver fantastic results for you.