SEO for florists delivered by experts
Competition is fierce for UK florists, whether you sell online or from a flower shop or nursery. There’s the undeniable presence of e-commerce giants such as Interflora, Bloom and Wild, and even the likes of Moonpig and Funky Pigeon. Then you’ve got direct competition from other local florists, as well as supermarkets that sell flowers en masse. Is it still possible to appear in searches as an independent florist? Absolutely – you just need to apply the principles of SEO.
Search engine optimisation can change the game for florists by targeting relevant florist SEO keywords, and ensuring that you appear in local searches. This drives traffic to your website, where visitors can be blown away by your bouquets. It takes expertise in on-page optimisation, local SEO, content writing, link building, and technical know-how, which is where 427 can help.
With clients to keep happy and endless business admin to do, you can be forgiven for sidelining the likes of SEO until now. But by outsourcing search success to us, you leave time for making floral magic whilst your visibility online reaches new heights.

Why does SEO matter for florist websites?
Drives local traffic
On average, 60,500 people per month searched ‘florist near me’ on Google over the last year. Florists operating within a certain geographical location therefore can capitalise on users searching for florists in this way with a solid local SEO strategy.
Optimising your Google Business Profile, getting local citations, and targeting local keywords are all elements of nailing local SEO for florists, so your business can leapfrog the competition in relevant searches.
Builds trust with your customer
Flowers can make or break a big day; your website can help build trust with potential customers. Good SEO should be user-focused, as search engines prioritise helpful, valuable content. SEO improves the user experience, answering potential customer questions, and making you the obvious choice for special floral arrangements.
Beats the competition
You’re not the only one promising beautiful blooms; but you can be seen first. The search engine results pages are a competitive space; many users won’t even look past the third result. SEO helps you reach the top of the pile using both broad and niche keywords, with a website so attuned to their needs that they won’t need to look any further.

Why choose 427?
Industry experience
With a client base of small to medium-sized independent businesses, as well as extensive experience with family-run plant gift companies, it’s safe to say we know a thing or two about getting a florist like you seen on search engines.
There is no one-size-fits-all template for SEO for florists—it takes time, trust, and a deep understanding of you, your offering, your goals, and your customers.
Unlimited keyword tracking
Being successful on the search engine results pages requires us to track all relevant keywords. This means we don’t put a ceiling on the keywords we keep an eye on for you – we’ll keep tabs on however many it takes to improve traffic to your site.

A full service team
Our team are experienced in their respective SEO disciplines, and passionate about them too. From on-page optimisation and technical SEO to content writing and link building, 427 covers every base for a winning SEO strategy. We also look out for emerging trends and updates, and constantly monitor competitors to stay proactive.
A personal approach
It’s a given that you’ll get a friendly face on calls and an open-door policy when it comes to ways we could improve your SEO strategy. However, we’d also like to stress how deep our understanding will go when it comes to your florist business and who it serves. A thorough, honest chat is where it all starts, followed by keyword research, competitor analysis, assessment of your website’s current rankings, and more.

Choose 427 for florist SEO
It’s our business to make sure yours succeeds in search; we genuinely care about the results we get. Enlisting the help of 427 with your SEO means that you get access to the full suite of SEO disciplines, from on-page and technical support to content writing and link building. Get in touch about floristry website SEO to get the ball rolling.
Frequently Asked SEO Questions
Yes, our in-house content writers will be only too happy to work with you on both page and blog content. They work in close collaboration with our on-page optimisers, who supply them with the right florist keywords to include naturally throughout the content.
We keep a close eye on your website’s performance using industry-standard tools; that’s how we know what difference our strategy is making, and what we need to work on going forward.
All results are shared with you via a monthly report. This will tell you what we’ve been working on, and the data that’s driving our plan for the months to come. We’re always around to chat through it, too.
It’s a hard question to answer, as SEO does take time. However, although there are several factors involved in making progress, we will have a plan in place. Therefore, we’d hope to see the beginnings of improvement within 3 months, and some bigger gains within a year.
The keywords we’ll go after for your floristry business will depend on the services you offer. For example, you may specialise in wedding or funeral flowers, houseplants, or even floral arches, so in addition to ‘florists in [your town]’, you’ll be looking to rank for the more niche keywords too, to really capture the right traffic.
Contact us about growing your floristry business
Meet the team that will grow your floristry business


Jack Stonehouse

Beth Peace

Tom Baker

Jess Gilbert-McHugh

Chris Simmons

Bex Bailey

Anika James




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