SEO for IT Companies | 427 Marketing

SEO for IT companies delivered by experts

We know that any tech business today is up against a lot of competition; even the established ones need to keep their marketing strategies current to be heard above the noise. As an SEO agency that works with IT companies, tech startups, cyber security firms, and SaaS businesses, we know how to secure your Google traffic, even amongst your competitors.

Yes, it’s possible to drive organic traffic to your website, and have it comprise of people looking to genuinely engage with your business. To do this, you’ll need to master SEO for IT companies, which includes local SEO, on-page optimisation, technical SEO, content writing, and link building. Or, you could entrust it to an SEO agency like ours with experience in all of these things, and watch your website climb on the search engine results pages.

As a passionate bunch of SEO specialists who are genuinely eager to see your business succeed, we’re trusted by IT experts, technology companies, cyber security businesses, and SaaS providers to keep them ahead of the competition. We would love to do the same for you, whether you’re a one-person band operating locally, or a national technology business.

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What 427 can offer your IT business

IT experience

We’re fortunate to have experience in the technology sector, with clients on board that include IT support companies, finance software providers, and print and document management specialists. All of these businesses have a different target customer, and knowing what they’re searching for and why has been key to increasing their website’s traffic.

Proactive SEO

Reacting to updates and changes in user behaviour is basic SEO, but our team likes to go a step further in all areas of your strategy. From tracking emerging keywords, to anticipating Google updates, 427’s in-house technical experts, content writers, on-page optimisers, and strategists study your reports and keep up with industry news (yours and ours) on a daily basis.

A detailed consultation

Our SEO work starts as we mean to go on; by thoroughly understanding your business. Before any work commences, we’ll ensure that we not only have a clear idea of your services, but also who you’re looking to connect with, and how they’re likely to find you. It’s by understanding this search behaviour that we can really start to improve Google rankings through targeted keywords. This improves the amount of traffic directed to your site, and its quality.

We offer SEO for:

IT companies

If you provide hardware, tech support, infrastructure, or consulting services to businesses, there’s so much scope for both local and national visibility in Google results pages. If you operate within a certain geographical area, it can capture customers searching for what you do near you, as well as ensuring you appear above nearby competitors, and for key terms relating to every service you offer, and/or product you sell.

Cyber security firms

Protecting businesses from cyber threats like hacking, malware, and data breaches is a crucial service, and demand is only likely to increase. SEO makes it possible to get in front of customers actively searching for cyber security protection. Using relevant keywords on your site can help target the exact kind of user searching for what you do, whether it’s threat detection software, security and compliance audits, cybersecurity training, or even penetration testing and ethical hacking.

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SaaS businesses

We’ve seen an increase in the number of cloud-based software solutions requiring our SEO help, and we’re only too happy to oblige. We’ve seen the difference that helpful content, on-page optimisation using key terms, technical help, and link building can make to SaaS businesses. They can reach new customers and become bigger names in their space.

Tech startups

You’ve built an innovative product or service, perhaps in an emerging technology field, and now you want to get it out into the world. Factoring in SEO at your business’s early stage is a wise move, as it can set you up to maintain search success much more easily in the years to come. Incorporating value as well as keywords into your content, generating precious backlinks, and ensuring the backend of your website is on point will all help your business climb alongside the potentially more established competition.