SEO for Kitchen Companies

SEO services for for kitchen companies delivered by experts

Small or independent kitchen companies battle with some big names out there: Howdens, Wickes, B&Q, and Wren are amongst the most prevalent. Despite this stiff competition, it’s still possible for the local kitchen companies to stand out from the crowd, even on the search engine results pages. How? Strategic SEO of course!

Optimising your content, finding and using targeted keywords, and leveraging local SEO are all essential parts of your marketing strategy. However, they’re not likely to be ones you have time for as a kitchen designer, supplier, and fitter. Missing out on valuable traffic to your website could be costing you business, so investing in the services of an experienced SEO team can transform your flow of customer enquiries. 427 can help.

We’re not simply talking about bumping you up to the top spots for kitchen companies in your area – although aiming for that is certainly part of the plan. We cover all your bases, and discover how exactly your customers could find you. For example, do you offer luxury kitchens, bespoke kitchens, or specialise in kitchens for small spaces? Maybe your customers come to you for your stock of shaker cabinets? Capturing customers searching for things like these is what we do best.

Ready to start?

A newly built kitchen with surfaces wrapped in plastic protective sheets

Why are SEO services important for kitchen companies?

Reaches local customers

Local SEO is essential for kitchen designers, suppliers, and installers operating within a certain geographical area, working alongside word of mouth to raise your profile and put you in touch with customers near you. Your Google Business Profile, directories, and the correct use of local keywords are some ways in which you can capture local customers actively searching for someone to fit their new kitchen.

Beats the competition

Generic keywords will of course bring up the big names (e.g. searching simply ‘kitchen companies’), but you can still come out on top of the pile of local businesses doing the same thing as you. This happens by competing for more niche keywords.

Builds trust

Google prioritises trustworthy, helpful businesses that provide value to the user—that’s accurate, useful information that helps them make decisions. Getting your kitchen redone is no small financial commitment, so a customer needs to know you’re a company that’s up to the job. By optimising your content to rank well, you’re also improving your website’s user experience, and making you a no-brainer for their kitchen upgrade.

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What 427 can offer kitchen contractors

A wealth of experience

We’re proud to have a track record in boosting the visibility of home improvement websites and driving organic traffic towards them. Using targeted keywords, local strategies, and building trust with users, we apply our knowledge to connect new clients with their target customers.

A forward-thinking SEO strategy

Proactivity is key. One of the benefits of being a full-service team that covers every aspect of SEO, from technical to content writing, is that we have a collective interest in the way SEO is constantly shifting. Keeping our fingers on the pulse of these changes in Google algorithms, user behaviour, and even economic factors, and adjusting your strategy accordingly, keeps us driving traffic to your site regardless.

A newly built minimal style kitchen with island in the centre

Unlimited term tracking

We track as many terms as we need to in order to see real progress not only on the search engine results pages, but in your traffic numbers too. From the very broad terms to the more niche ones, we’ll stay on top of it all.

A detailed consultation

The consultation we do with you, and the audit we conduct before work commences are both essential. Here we glean everything there is to know about who you are, what you do, and who you do it for. That’s not to mention the current performance of your site, how your competitors perform, and the goals you have for your kitchen business. This insight, as well as ongoing discussions with you, allow us to do our best work each and every month.