SEO for Law Firms | 427 Marketing

Law firm SEO delivered by experts

Law is a competitive industry; any modern firm is likely to be up against established peers and new faces alike. Having your firm’s experience, track record, and areas of expertise stand out from the crowd has never been more important. Your website is an opportunity to demonstrate all of this and more. Getting users searching for legal services to find your firm’s website in the first place is essential; that’s where SEO for law firms can help.

You may, for example, be a lawyer that specialises in a certain area, such as family law. If so, does your law firm currently appear high on Google’s search results for family law in your area? If you’re currently giving coveted search positions like these to your competitors, 427 can do something about it.

We don’t just understand what services your law firm offers at surface level. Whether it’s commercial law, conveyancing, criminal defence, or one of the many other areas of law, we dive deep into how your target client is currently looking for that offering, too. By approaching SEO this way, we ensure your law firm is there in front of any potential client when they search.

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Why is SEO important for solicitors and lawyers?

Capture local customers

Most law firms operate within a geographical area, so capitalising on local traffic is essential; you can likely name some local competitors that you’d like to beat in the search engine results pages. Local SEO for law firms is powerful; location-based terms, optimising your Google Business Profile, using directories and more can reach local users in need of your services.

Build authority in your space

A website that users can trust is one that’s prioritised by search engines, and law is an area in which it will pay particular attention. This means that the generation of helpful and well researched content is as crucial for your search performance as the correct key terms.

Drive targeted traffic

You want to be found for all the services you offer; SEO for law firm websites can maximise the chances of this. By giving all your law services the optimisation they deserve, the key terms being used to search for them will bring up your website front and centre.

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What you can expect from our lawyer SEO

Law firm experience

427’s experience spans the legal spectrum, from employment law specialists to law firms that offer many different services, such as conveyancing, wills, trusts, and probate, and commercial law. From understanding target clients, to writing about legalities in plain and helpful language, we can apply our SEO strategies in a way that’s tailored to the legal industry.

A proactive team

Being a full-service SEO agency for lawyers means we have in-house technical experts, content writers, on-page optimisers, and strategists, as well as link building capabilities. Entrusting your law firm’s SEO to 427 means a wealth of skills are at your disposal. Together, we work on your SEO strategy each month, and keep up to date with the latest updates and best practice to best support your rankings. From competitor analysis to monthly reporting, the team has got every element of your SEO covered.

Unlimited term tracking

Your law offering is nuanced; putting a limit on the keywords we track would mean missing out on potential gains. This is why we track as many terms as necessary for your law firm.

A deep-dive consultation

We’ve got business brains, so our initial consultation sets the standard for a thorough understanding of what you do. Your law firm’s history, its current successes and struggles, and your goals all form part of our discussion. That’s not to mention the time we take to get to know you and your team, how you work, and what you expect from us.