SEO for Surveyors | 427 Marketing

SEO for surveyors delivered by experts

As a surveyor, making your area of expertise clear is crucial to reaching the clients that need you. After all, surveyors are critical to both the property and construction industries, with services that can range from residential property surveys, to land and environmental surveying. Does your surveying business rank above your competition on search engines?

If you’re not sure how easily your website can be found through search, or you already know that your website could be performing better, we can help. While you’re juggling client communication, site visits, and that relentless business admin, we can be optimising your website with both broad and targeted search terms that align with your offering.

Understanding the surveying services that you offer and the area you do it within are just part of the insight we get into your business; we take the time to understand who you do it for, too. We find this essential in tailoring our local and national SEO approach to your business, allowing us to better direct the right kind of traffic to your website.

Ready to start?

Surveyor holding a measurement gauge, reading results on a tablet

Why is SEO important for surveyors?

Increases local business

Whilst surveyors may have traditionally relied upon recommendations and referrals from the likes of estate agents and property solicitors, many customers are now doing their own research online—it’s a market that you could yet tap into. A local SEO strategy opens your business up to users in your area looking for what you do, leveraging local keywords, directories, your Google Business Profile, and more.

Builds trust with potential customers

Customers need to trust their surveys, which tell them crucial information about parts of a property or a development site that they simply cannot see themselves. A website is your opportunity to demonstrate how you are the best surveyor for the job, simultaneously telling Google that your pages are worth prioritising through their helpful content.

Outranks your competitors

Many users don’t even look beyond the third position on a search engine results page, which means appearing above your competitors makes all the difference. Understanding your current position as well as theirs will determine how you make gains, ensuring that you appear first for relevant search terms.

Surveyor looking through a scope, making notes

What we can offer surveyors

Experience of managing SEO for surveying businesses

427 are fortunate enough to have worked with surveyors from various areas of building services, from quantity surveyors to explosive demolition surveyors, and even LOLER inspectors. This knowledge of the industry gives us an insight into how a potential customer is likely to find you, and a heads up on the kinds of terms we should be researching on your behalf.

A proactive team

SEO is constantly changing; what works one quarter may need tweaking the next. There’s no space for complacency! One of the benefits of our full service approach means that our in-house technical experts, content writers, on-page optimisers, and strategists keep on top of what’s next for your site, and for Google at large.

Unlimited term tracking

We strongly believe in tracking as many terms as it takes to squeeze the most search potential from your website. This is why we won’t even consider a limit on the amount of terms we track for you; from the very broad to the super niche, every keyword counts.

A deep-dive consultation

The more we get under the skin of your surveying business, the more we’ll understand how it serves its customers, and therefore what users will be searching for to find you. Our consultation with you is our opportunity to gain a greater understanding of what you need your SEO to achieve, so that we can go ahead and reach those top spots.