Why is SEO important?

The aim of SEO is to get people onto your website organically - those people are already searching for what you offer. Neglecting SEO is a trick well and truly missed; the higher you are on a search results page, the more traffic your website will get. Position 1 on Google for keywords that match what you offer your users can get 10 times more clicks than position 10. You can’t argue with that!

Is local SEO still important?

It’s more important than ever! If you offer products or services within a certain area, conquering local SEO marketing and remaining in the top spots for relevant search terms in your location is something we know how to handle, utilising Google Business as well as optimising your website.

Do you offer SEO training?

We do - whether you’re a startup that wants to get to grips with the fundamentals of SEO without the expense of an ongoing retainer, or you’re a bigger organisation keen to train up a new member of marketing, we can help. Our SEO training could be more affordable than you think.

We’re also an agency - can you work with us?

We’re an SEO agency in Sussex that loves to work with other agencies; together, your clients can thrive. We’re happy to white label as your SEO team, adapting to the way you work as a seamless integration into your business.

Is link building good for SEO?

Link building is a fantastic way to increase your domain authority - but it has to be done properly. We only work with sites that we’ve thoroughly vetted, and carefully monitor the rate of link acquisition, anchor text, and relevancy. We’ll also create that winning content that earns that all-important backlink whilst remaining helpful.

What happens if my site is affected by a Google update?

We’re constantly keeping an eye on the rankings of the sites we look after, but particularly around Google updates. The benefit of our experience allows us to understand what the update actually means, and swiftly working on anything within it that’s caused your rankings to drop.

Can you do an SEO audit?

This is the first hands-on part of our process! Before getting started, we take a look at your current activity, and find out how your customers are landing on your site. This information then marries up to the competitor analysis we carry out to help us build a strategy with which we can work to improve your rankings.

CRO Sussex Conversion Rate Optimisation

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What is CRO? And why is SEO alone not enough?

CRO focuses on increasing the percentage of customers who take the action you want them to on your website. This could be buying, signing up, or getting in touch. This is why search engine optimisation is only part of the story; without turning clicks into customers, your effort and money is wasted. Conversion rate optimisation closes the loop, taking hard won traffic and turning it into qualified leads.

Refining user journeys and removing friction is the key to ensuring your SEO investment delivers real results that can positively impact your bottom line. 427 can help you do this; with user behaviour as our bread and butter, we have the conversion rate optimisation services available to capture a user at the most crucial point for them and for you.

If you’re ready to make the most of your website’s traffic, 427 can help.

The benefits of conversion rate optimisation for your business

Higher ROI from existing traffic

Make the most of the traffic you already have, instead of paying for extra clicks.

A better user experience

Improve the ease with which users can navigate around your site, find what they want, and make it theirs.

Lower customer acquisition costs

When more visitors convert, your cost per sale or lead drops.

Improved customer insights

Through the CRO process, you get to learn what motivates your audience to act, with principles that can then be applied to other marketing channels.

Get the competitive advantage

By focusing on CRO as well as SEO, you gain the upper hand over those in your space that concentrate solely on traffic generation.

Our approach to CRO

Data-driven decisions

Diving into your analytics to find where site visitors are dropping off is a key early step; it’s important to identify which channels drive the most traffic, and where there is untapped potential.

Audience insights

Through heatmaps and behaviour analysis, we build a clear picture of what your visitors want, and what’s holding them back from taking action.

Persuasive copy and design enhancements

By crafting the right messages and page layouts, your conversions can be transformed; we can handle these to speak directly to your target audience, targeting their motivations, and handling their objections.

Ongoing optimisation

A conversion is not a one-off win; we continuously monitor, test, and refine to keep your performance growing month after month.

Why choose 427 for conversion rate optimisation

SEO and CRO share the same objective: turning website visitors into customers. Having a team on hand who can confidently handle both means that every optimisation is made with both search visibility and conversion success in mind – 427 is so proud to do this for our clients.

Using tried and tested approaches, years of experience in search success, and a track record in improving lead generation for our clients as well as upping their web traffic, it would be our pleasure to help take your business to the next level. Contact us today for your CRO audit.