Generally PPC or Pay Per Click refers to Google Ads or paid social media advertising like Facebook and Instagram as well as LinkedIn. All these channels can be very useful in driving traffic and conversions to a site along site other channels like SEO. Our PPC team are fully qualified to manage your campaign research, spend, targeting and delivery.
PPC is one of the marketing channels a lot of businesses like to try themselves. Google and Facebook like to suggest it's easy and everyone can do it. While there is no barrier to entry and everyone can certainly work the systems it takes an experienced hand to get a real return. Often business owners can spend £100s or not £1000s before they realise this. Using a professional team will bring better costs per click, better targeting and ultimately a better return on your investment.
PPC can play an excellent supporting role for SEO work. The paid ads can drive traffic and conversions in early in the campaign while the longer SEO campaign has time to start yielding results. Often as the SEO work kicks in the PPC spend can be cut and sometimes dispensed with altogether. Because we know how to use both tools we are able to advise and help clients to choose what to do at what time for the best ROI.
Rhiannon Harman – Co-Founder, Discover & Be
Lyndon – Action Promote
Jasi Bansel – Owner, Bansel Osteopathy
Suzanne – Built For Marketing
We pride ourselves on delivering real measurable results for our clients. View our case studies to find out how we helped.
423% increase in website enquiries
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View case study