SEO for builders | 427 Marketing

SEO for construction companies delivered by experts

Construction companies are up against some strong competition regardless of their niche. From big names like Balfour Beatty, Kier, and Morgan Sindall to independent builders, specialist trade contractors, and even DIY chains, there’s plenty of noise out there. However, it is possible for your building or construction company to still be seen by your target customers.

How can that be, when there’s so many others in your space? An SEO strategy specifically for construction companies, that’s how. If you’re not currently capitalising on local Google traffic, building trust through your page content, or understanding how you can appear before your competitors, 427 can help.

Using construction industry experience, our experts are able to position your website where users actively searching for what you do can find you on Google’s results pages. We’re treasured by our clients as an agency that cares, who take the time to find out what you do, who you do it for, and where you want to go. This is how we drive quality traffic to your site.

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Why is SEO important for builders?

Captures local traffic

There are people in your area searching for building services right now. Do you appear in their search results? Amongst other things, good SEO involves understanding the local keywords relevant to your target user, and ensuring your site ranks highly when they search. This way, local traffic is driven to your website to be converted into paying customers.

Beat the competition

Whoever your construction company competition is, SEO for local builders can help you leapfrog them in the search engine results page. Not many users get past the third result, so beating the competition is essential if you want to be seen.

Builds trust

Building trust with your customers is as crucial as what you achieve on site; without it, you’ll find it hard to convert enquiries. As it happens, Google prioritises websites that offer helpful content to their users. So, by really taking the time to answer your user’s questions and convincing them you know your stuff, you’re well on your way into Google’s good books too.

What 427 offers the construction industry

Construction sector experience

We consider ourselves fortunate to work with several successful construction firms, from engineering contractors to commercial fit-out and office refurbishment companies. This has given us the know-how for finding key terms, understanding user behaviour, and getting real results.

Unlimited keyword tracking

Tracking as many keywords as it takes to get results gives us full visibility over your website’s performance, and ensures your firm’s website is reaching its potential. We wouldn’t put a ceiling on that.

A full service team

We’ve gathered together individuals experienced in their respective SEO disciplines to offer the industry a one-stop SEO shop to construction businesses. From on-page optimisation and technical SEO, to content writing and link building, 427 not only develops successful strategies, but we also stay on top of emerging trends and constantly monitor competitors to remain proactive.

A deep dive

Our initial consultation and audit of your website is instrumental in forming a strategy that offers the best value for money, so we make sure we both get the most out of it. A thorough, honest chat is where it all starts, followed by keyword research, competitor analysis, assessment of your website’s current SERP performance, and more.