What 427 offers the construction industry
Construction sector experience
We consider ourselves fortunate to work with several successful construction firms, from engineering contractors to commercial fit-out and office refurbishment companies. This has given us the know-how for finding key terms, understanding user behaviour, and getting real results.
Unlimited keyword tracking
Tracking as many keywords as it takes to get results gives us full visibility over your website’s performance, and ensures your firm’s website is reaching its potential. We wouldn’t put a ceiling on that.
A full service team
We’ve gathered together individuals experienced in their respective SEO disciplines to offer the industry a one-stop SEO shop to construction businesses. From on-page optimisation and technical SEO, to content writing and link building, 427 not only develops successful strategies, but we also stay on top of emerging trends and constantly monitor competitors to remain proactive.
What Construction SEO Involves
SEO for construction is what makes your company’s website easy to find, trust, and enquire through when someone searches for what you do. For a builder or construction contractor, that usually comes down to the following things:
Service Pages
A ‘what we do’ page doesn’t cut it; it rarely ranks for anything specific. To reach people searching for the job they need doing, whether that’s a house extension, a loft conversion, a new roof, groundworks or a retail fit-out, dedicated search pages are required. They should cover what’s included, who it suits, typical timescales, and what happens next, so each one can rank for its own searches.
Useful Location Pages
If you work within specific towns or regions, each area you want to win work in needs a page. This means going into real detail about nearby completed projects, local knowledge around things like planning considerations, and, crucially, not having the same copy with the place name swapped on every page.
Project and Case Study Pages
The strongest proof of success a construction company has are its completed projects, and we’re willing to bet that they could be working harder on your site. Each one backs up your service and location pages, giving search engines, AI crawlers, and potential clients evidence that you’ve done this before.
Google Business Profile and Reviews
When it comes to getting work locally, your Google Business Profile matters as much as your website. We make sure it’s all set up properly and with the right categories, service areas, and project photos. We prompt you in collecting reviews, which are crucial to influence both rankings, and whether someone picks up the phone.
Technical SEO
Image-heavy construction websites can tend to be slow, which can cost enquiries. We check speed, mobile experience, crawlability and structured data, and fix anything holding the site back, so the good content you have can be found and read properly.
Link Building
A link back from a reputable and relevant site can show search engines that your business is established. For construction companies, that can mean trade bodies, accreditation schemes, local press, supplier, and manufacturer sites, architect and surveyor partners, awards, and community or charity projects you’ve been part of. We focus on the links you can reasonably earn, not shortcuts that put your site at risk.
AI and LLM Optimisation for Builders and Construction Companies
Both homeowners and commercial clients are turning to the likes of ChatGPT, Claude, and Google’s AI Overviews before they contact anyone, asking anything from how long a loft conversion takes, to how to choose a builder they can trust. The firms that answer those questions well are then seen as credible, and therefore get mentioned above the competition. Our LLM optimisation makes sure you’re one of those firms.
We tackle LLM optimisation by answering the questions that your customers ask AI – this is known as Answer Engine Optimisation (AEO). We also build trust signals across your site, and help you earn them elsewhere, to support the credibility that Generative Engine Optimisation (GEO) requires.
AI search is still developing, so we’re honest about what can and can’t be measured. If you’d like to understand more about how it works, find out about our AI and LLM optimisation services.
SEO services for construction companies: Choose 427
It all starts with an honest, no-obligation discussion, so we can understand what your building business is looking to achieve, and you can get a feel for the way 427 works. If you decide you’d like to get going on search success, get in touch to arrange a chat with us.
Jack Stonehouse
Beth Peace
Tom Baker
Jess Gilbert-McHugh
Chris Simmons
Bex Bailey
Anika James
