SEO for cleaners | 427 Marketing

SEO for cleaning businesses delivered by experts

We understand that your independent cleaning company may face some pretty stiff competition from established brands such as Molly Maid, Merry Maids, and Maid2Clean. Whilst these folks may have the big marketing budgets and in-house teams, there is still a way for your website to be seen by your target customer – and it can be done organically, too.

The key is SEO. Optimising your website to appear in front of people actually searching for your cleaning services can drive valuable traffic to your site, ready for you to convert into paying custom. This is what we specialise in at 427 for cleaning companies just like yours, whether you clean houses, windows, pools, ovens, carpets, or cars!

With clients to keep happy and endless business admin to do, you can be forgiven for sidelining the likes of SEO until now. But by outsourcing search success to us, you leave time for the things you do best whilst visibility online reaches new heights.

Ready to start?

A worker using a mop to clean the workplace floors

Why SEO matters for cleaning services

Be discovered by local customers

The big franchises may have their names out there, but you can’t beat supporting an independent, and SEO is key to getting in front of customers in your area searching for what you do. By optimising your Google Business Profile, using local keywords, leveraging directories and more, we can help capture local search traffic to increase your customer base.

Beat the competition

You’re not the only one promising a spick and span experience; but you can be seen first. The search engine results pages are a competitive space, as many users won’t even look past the third result. SEO helps you reach the top of the pile, with a website so attuned to their needs that they won’t need to look any further.

The second is by showing you know your stuff. A lot of trust is involved in buying a car, so demonstrating that you’re the best business to buy from through your content will make an enquiry the next logical step. Search engines like Google also prioritise sites that are authoritative, and backed up by experience, making good SEO content writing helpful for your rankings as well as your customers.

Build trust with your customer

Anyone employing cleaning services is placing a lot of trust in their chosen cleaner; your website is the opportunity to build it. Good SEO should be user-focused, as Google prioritises helpful, valuable content. SEO improves the user experience, answering potential customer questions and making your cleaning company an obvious choice for them.

A team of women cleaners, cleaning an office

What 427 offers cleaning businesses

Service sector experience

427 is fortunate to work with business owners passionate about providing top tier service to their customers, so we can tailor our experience to an SEO strategy for your cleaning company. There is no one-size-fits-all SEO template for cleaners—it takes time, trust, and a deep understanding of you, your offering, your goals, and your customers.

Unlimited keyword tracking

Full visibility over your website’s performance is what allows us to be successful in the search engine results page on your behalf, so we need to track all the keywords. You won’t find us putting a ceiling on the keywords we keep an eye on for you; we’ll keep tabs on however many it takes to improve traffic to your site.

A lady using a fabric cleaning device to clean furniture

A full service team

Our team comprises individuals not only experienced in their respective SEO disciplines, but passionate about them too. From on-page optimisation and technical SEO to content writing and link building, 427 not only covers every base for a winning strategy. We also look out for emerging trends and updates, and constantly monitor competitors to stay proactive.

A personal approach

We don’t just mean a friendly face on calls – that’s a given! What we also mean is our depth of understanding when it comes to your cleaning business and who it serves. A thorough, honest chat is where it all starts, followed by keyword research, competitor analysis, assessment of your website’s current rankings, and more.