An empty site full of shiny images may seem like a great idea if you know the business but content gives things context and tells the user what the business is all about, what the products do and why and so much more. It engages, informs and entices people do behave as the business hopes they will. Content is also critical if a business wants to rank well on Google. It plays a pivotal role in all SEO campaigns.
There are a number of advantages to having a healthy and up to date blog and 427 Marketing offer a simple and effective blog writing service for to help businesses get the best out of their blog.
Google loves fresh content and continually adding new pages to a site is hard. Having a regular blog strategy is the perfect solution. It shows Google the website is being updated regularly with unique and relevant content and that can help you boost your rankings.
Google also rather likes internal links across a website. It helps the Google bots to crawl the website and understand every page. Having lots of fresh blog content allows you to link to lots of different internal pages and so helps Google crawl your site better.
Potential customers will view fresh and interesting content as a big thumbs up when deciding whether or not to do business with you. It is good housekeeping, it is informative and interesting and gives you a chance to tell more of a story about what you do and can offer. Fresh content can be a blog but product descriptions, about us pages and the all important homepage content is a businesses chance to communicate with customers, clients and more.
A great blog can be shared on social media and help generate traffic. Writing interesting and useful blog posts that relate to your business offering can bring people in that will go on to interact with you as a company.
Great onpage content will help Google understand what the page is about and help it rank it well. If content is planned and written for the user but with the right keywords in mind, along with many other aspects of SEO, it will rank well and drive traffic.
427 Marketing offer a full blog writing service. This service is tailored specifically to your business and your needs so there is no cookie cutter approach that will leave you with too much or too little content. We will asses your site and the level of blogging competitors use, among other factors, and propose a schedule that will provide all the benefits of a healthy blog but also take into account marketing budgets. For some local businesses one or two posts a month will be ample, for others in more competitive markets across four or even eight a month might be needed.
427 will research your products and services as well as the industry or vertical you are in and provide useful, engaging and compelling content you will be proud to share and direct people too. Our content team will create content required for full web builds or specific sections of a site. The content is done with SEO in mind and can either lead an SEO campaign or be part of an ongoing one.
Julie – Role, Company Name
Lyndon – Action Promote
Jasi Bansel – Owner, Bansel Osteopathy
Rhiannon Harman – Co-Founder, Discover & Be
Suzanne – Built For Marketing
We pride ourselves on delivering real measurable results for our clients. View our case studies to find out how we helped.
423% increase in website enquiries
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