Will SEO increase brand awareness for my restaurant?

Yes! By appearing in the searches, you’ll get more eyes on your site, lodging your brand in the minds of users who, even if they’re not ready to book a table just yet, will remember you in the future.

Do reviews make a difference to local SEO?

They do; getting Google reviews is important, as is being seen to reply to them, signalling to Google that your business is active and keen to interact with customers.

When does SEO start working?

This depends on your starting position, the amount of work we’re doing, and what your goals are, but we’d expect to see the beginnings of improvement within 3 months, with the real results shining through as we get towards a year of working together.

Will I get a report from 427?

Yes; when you work with us, you can expect to hear from us regularly, so that you know exactly how your money is being spent, and the value we’re providing to your business. This takes the form of a monthly report, landing in your inbox complete with insights into what’s going well, and what we’re tackling next.

Restaurant SEO | 427 Marketing

Restaurant SEO delivered by experts

There has never been so much choice when it comes to going out to eat; we know that the competition is fierce for you as a restaurant owner. Potential customers are searching for places to eat when they’re hungry and yet to make their breakfast, lunch, or dinner plans – your opportunity here is obvious. If your restaurant ranks highly when they hit that search button, you’re in with a good chance of winning their reservation. You’re up against local competition, as well as large chain restaurants; this is why search engine optimisation (SEO) is crucial for your restaurant’s footfall.

99% of searchers only consider the first page of search engine results, and most only look at the first three results they get presented with. The key to occupying one of these coveted positions is understanding what keywords relate to your restaurant’s offering. Then, it’s down to optimising your site to make it as helpful to users and as crawlable for search engines as possible, and asserting yourself as an authority in the local restaurant industry. This is what we can help with at 427.

As a restaurant SEO agency, we have a track record in search marketing success for restaurants, developing strategies for eateries large and small. From pop up kitchens, to chains with multiple locations, and even high-end restaurants that are keen to stress exclusivity, we can adapt our SEO to suit. We’d love to share our experience with you to increase bookings at your restaurant.

Ready to start?

A busy restaurant, two ladies eating and drinking wine

Why invest in restaurant SEO services?

Attract local diners

This is a huge one for restaurants; you undoubtedly want to capture the local market. Whether you’re appealing to the casual lunch crowd, or those with big budgets to spend on a celebratory dinner, local SEO matters. This is why we always take the Google My Business profile, location pages, directory listings very seriously for our clients to ensure you appear above the competition for those searching for what you do in the area around your restaurant.

Drive web traffic and beat the competition

Ultimately, SEO boosts your visibility in the search engine results pages, and pips your competitors to the post in relevant searches. SEO takes the performance of other restaurants vying for the attention of hungry visitors into consideration, so that you can aim to beat them in the searches they’re appearing in. This means approaching keywords from every angle.

For example, is yours a restaurant with a bar, a seafood restaurant, a restaurant with outdoor seating, or a burger restaurant with takeaways available? Search terms like these matter; being seen before others doing the same gives you the best chance of winning the booking.

Build trust to increase bookings

Design and usability can only get you so far; the success of both your SEO strategy and your website in general relies heavily on your written content. Informative, helpful, and well-optimised content needs to answer your potential customers questions whilst also naturally including relevant keywords that are being used to search for restaurants like yours; this is what our content writers can do for you. They work with you to capture your tone of voice, and accurately reflect the brand you’ve built.

What 427 can offer your restaurant

Restaurant SEO experience

We’re proud to know a thing or two about the restaurant industry, having worked with respected restaurateurs dedicated to providing only the finest food and service to their customers. We’ve consistently managed to get their websites above their competitors, ranking for both broad and niche terms in their area.

A transparent, no-jargon approach

It’s our pleasure to strip some of the mystery away from SEO; just like any other arm of marketing, we believe that outsourcing it shouldn’t come at the cost of transparency. This is why we operate an open and collaborative approach with our clients, getting our heads down and doing the work on their behalf, but also keeping that line of communication open to celebrate wins, identify areas for improvement, and see the tangible effect of our efforts.

A thorough consultation

Our SEO strategy works best when we thoroughly understand our client, the people they serve, and the goals they want to reach. That’s why our consultation will be treated as an opportunity to really get under the skin of your restaurant, so we can pitch it correctly in the search engine results pages. This consultation is coupled with a full audit, including competitor analysis. Safe to say we put your strategy together using the full picture.

Ongoing reporting and proactivity

Data is what makes our world go round at 427, so you can bet we will have our nose in your site’s analytics from the get go. This allows us not only to let you know how things are going, but also to let data drive our decision making, ensuring your strategy is always aiming to push you up the rankings. We keep abreast of industry news too, ensuring user behavior is anticipated, and Google algorithm updates are always weathered.