Why Video Content is Important
Search engines and AI tools don’t just look at your website anymore. They look at social media channels too. Relevant video content shows you’re an active, credible voice in your industry rather than a static site.
Videos also give people a quicker, more human way to understand your business, and keep them around for longer in a way written content alone sometimes can’t. This way, when Google, AI platforms, and LLMs are looking at your different platforms, they see a business that consistently knows its stuff.
You’re not chasing views with video content; you’re looking for a joined-up presence across every platform that helps you show up as the real deal wherever your audience is looking.
Our Approach to Video Content
SEO and AEO Research
Before any filming happens, we work out what your audience is searching for and how it links back to your service pages. We choose the topics, titles, and keywords most likely to improve search visibility.
Idea Creation
You don’t need to come prepared with any script, topic, or location. We handle this all as part of your package. We’ll come to you with ideas, research-backed talking points, and help with scripting.
Filming
Our videographer will arrange a time to come to you, usually for just a day or morning to get everything filmed for your package.
Editing and Optimising
Once filming has wrapped up, we handle the whole edit, including captions, graphics, titles, descriptions, and keywords for the platforms you use.
Handover
You’ll get finished, ready-to-post content for LinkedIn, Instagram, TikTok, Facebook, and YouTube. How it gets uploaded is up to you; we’re happy to handle it, or hand it straight over if you’ve already got that covered in-house.
Our Video Content Packages
Package 1 – Core Content Package
Our Core Content Package is perfect for businesses that are looking to establish a consistent content presence and want a regular stream of content without committing to a larger production schedule.
Includes:
- 1 x Long-Form Video (5–10 minutes)
- Professional filming session
- Full editing and post-production
- Branding elements, graphics and captions
- 3 x Short-Form Content Clips extracted from the long-form video
- Optimised delivery for YouTube, LinkedIn, Instagram, Facebook and TikTok
Package 2 – Growth Content Package
Our Growth Content Package is designed for businesses wanting to increase their visibility and create a stronger content ecosystem. For businesses who are actively looking to invest in content marketing, this package helps to build authority within their industry.
Includes:
- 3 x Long-Form Videos
- Professional filming and production
- Full editing and post-production
- Branded graphics, captions and motion elements
- 5–7 x Short-Form Content Clips extracted from the long-form videos
- Multi-platform delivery and optimisation
Package 3 – Authority Content Package
Our Authority Content Package is designed to position businesses as industry leaders. It’s an ideal package for businesses who are serious about scaling their online presence and generating consistent marketing content across multiple channels.
Includes:
- 5 x Long-Form Videos
- Monthly content strategy session
- Professional filming and production
- Full editing and post-production
- Advanced branding, graphics and motion design
- 10–12 x Short-Form Content Clips extracted from the long-form videos
- Multi-platform content delivery
Package 4 – Bespoke Content Partnership
Our Bespoke Content Partnership is for businesses requiring a fully tailored content solution. This package is built around your specific goals, marketing strategy, content requirements and production schedule.
Options may include:
- Additional filming days
- Podcast production
- Client testimonials
- Case study videos
- Event coverage
- Product demonstrations
- Team and culture content
- Social media management
- Content strategy consulting
- Drone videography
- Photography services
A bespoke proposal will be created following an initial discovery meeting to ensure the content package aligns with your business objectives.
Looking for Professional Video Content to Complement Your Marketing Strategy?
At 427 Marketing, we build our video packages around the same thinking as everything else we do: SEO and AEO first. Every video we make for your business is planned around your audience and how it ties into your existing services. Get in touch with us today for a chat about our packages and what may work for your business goals.
Frequently Asked Questions
Nope, that’s all on us. We will research topics, pick the best titles most likely to help with search visibility, and bring the ideas and talking points to you. We’re also happy to help with the script if you need a hand.
Usually just a day or a morning, depending on how many videos we are making and how in-depth the topics are.
We do everything in-house. Branding, captions, editing, plus optimised titles, descriptions, and keywords ready for all platforms.
However works best for you. Some clients are happy to hand it over to us, and some have in-house social management.
Contact us about our Video Content Packages today
