Will I receive a report each month?

Yes, we’re keen to share our results with you every month; we keep a close eye on your website’s performance using industry-standard tools, and share this with you via a monthly report. You’ll know what we’ve been up to, and what data is driving our plan for the months to come. We’re always around to chat through it, too.

Can you do an initial SEO audit for my website?

Of course; this is how all relationships start with our clients. We’ll take a look at your dealership’s website, and quickly understand where improvements can be made.

How long will it take to see SEO results?

It really will depend on many things: the current performance of your site in the rankings, your budget, your goals, your competition, to name just a few. What we will say is that we’d really hope to start seeing the beginnings of improvement within 3 months, with a view to seeing wow factor gains arriving around the 12-month mark.

What is the benefit of outsourcing the SEO for my car dealership?

It’s a big ask to find an in-house individual specialising in on-page, technical, and local SEO, content writing and link building, particularly if you’re on a budget, and besides, there simply aren’t enough hours in the month! By outsourcing your SEO work to a team like us, every element of your strategy gets the attention it deserves, so that results can begin to come in solidly. That, and there aren’t any overheads for you to concern yourself with either.

SEO for car dealerships delivered by experts

The automotive industry is extremely competitive; you’re up against big car supermarkets and online giants such as Cinch, as well as local dealerships, franchises, and even solo traders. Whether you sell from a physical premises or online (or both), there are many others doing the same thing. Capturing a potential customer in their research phase can get you the sale, making a high position in search results invaluable. Is search engine optimisation (SEO) part of your dealership’s marketing strategy?

Ranking high in the search engine results pages can mean you’re the final destination for car buyers. After all, most searchers don’t make it beyond the third result on Google; if you’re not investing in SEO, you could be harming your dealership’s sales. SEO makes your website appealing to both your users and search engines themselves, enabling your site to appear under key search terms your customers are actually using.

At 427, we handle automotive SEO marketing for car dealerships across the country, as well as other automotive businesses such as car finance brokers, warranty providers, and repair centres. From small independents to huge car supermarkets, we tailor our approach to you, so you can do what you do best, while we direct a captive audience to your website.

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Why is SEO important for car dealers?

Attracts local traffic

Very few people want to travel huge distances for their next car, so naturally they’re looking for local options. There are people nearby actively searching for what you do; your dealership needs to appear under the terms they’re using.

Broad key terms like ‘used car near me’ and ‘car dealership in [your town]’ are of course top of the list, but thorough SEO will also cover more niche local terms, such as ‘luxury used cars’, and ‘sell your car in [your town]’.

Encourages conversions

There is a two pronged approach to increasing conversions through SEO; both technical and on-page SEO have a part to play. There’s a focus on user experience; fast page loading speeds, clear calls to action, and navigation that makes sense are all good news to search engines, and to your customers too. They make your site easy to navigate, where users can find what they need and know exactly what to do next.

The second is by showing you know your stuff. A lot of trust is involved in buying a car, so demonstrating that you’re the best business to buy from through your content will make an enquiry the next logical step. Search engines like Google also prioritise sites that are authoritative, and backed up by experience, making good SEO content writing helpful for your rankings as well as your customers.

Beats the competition

If someone looking for a car comes across your competitor first, there’s every chance they won’t ever get to you; that’s the harsh truth. Therefore, being diligent with your SEO can have a real impact on your bottom line, and get you known locally as a prominent name in car sales.

Mechanics working on an engine of a vehicles

Why work with 427 for automotive SEO?

Automotive experience

We are fortunate enough to be trusted with the search success of automotive businesses from across the country, from local car dealerships, to groups of franchises, caravan dealers, and even warranty providers. This means that we know the sector you operate in, the various customers it serves, and the pain points you have getting your dealership seen online.

We carefully tailor our automotive SEO services to your corner of the industry, understanding exactly what you offer, what your goals are, and how our expertise can get real, measurable results.

Local SEO expertise

There’s a knack to appearing in local searches, and our team has them nailed; we’ll tackle your local SEO by optimising your Google Business Profile, finding reputable directories to list you on, finding relevant local keywords that are actually being used by users near you, and more.

Cars parked on the shopfloor of a car dealership

A proactive approach

We’re very much a team that will stay one step ahead on your behalf. This means monitoring your automotive competitors, staying on top of industry trends (both yours and ours), and anticipating changes in user behaviour. Oh, and we digest Google’s regular algorithm updates too, ensuring your strategy stays watertight. We’re a multidisciplinary team that can cover on-page and technical SEO, content writing, local SEO, and link building.

The personal touch

We’re a car dealer SEO agency that gets invested in your success, with your dealership’s wins celebrated like they’re our own. This is because we take the time to thoroughly understand you, your dealership, the people you’re looking to connect with, and your goals. It’s this insight that helps us deliver fantastic results in the first place.