Backlinks are simply links to your site from another domain. This may seem simple but it can be a minefield. Some years ago it was fine just to have lots of links from low quality sites or to swap links with friends and other businesses. None of this works anymore and Google will judge your site on the number, quality and relevancy of any links you have to your domain. Generating good links is time consuming and very hard for most businesses to do and this is where we come in. Our highly skilled team not only know how to generate good links but also how to find and assess new and relevant websites for your sector and business type.
If you are buying large numbers of links from overseas suppliers for very little money it would be very wise to stop. While more recent Google updates suggest you no longer get penalised for bad links they certainly won't be doing your site any good at all. Reciprocal link building is also a poor quality tactic these days no matter how appealing it may seem. There are many pitfalls with link building and they can be very damaging to your site.
Getting link building right can be a complex process as well as sometimes a simple one. Creating amazing content and attracting links is simple but can be very time consuming. Finding targeted sites to vet, approach and agree to work with can be very complicated. Our team are here to take on the task of getting your backlink profile looking a more healthy so you do not need to waste time on ineffective or damaging practices.
We carefully vet any sites we work with, we monitor the rate of link acquisition, anchor text, relevancy and also create amazing content to entice site owners to link to. This process is not one to be taken lightly, links can make the difference between a site that ranks well and delivers business to a site that is in the Google doldrums forever.
Jasi Bansel – Owner, Bansel Osteopathy
Suzanne – Built For Marketing
Lyndon – Action Promote
Rhiannon Harman – Co-Founder, Discover & Be
We pride ourselves on delivering real measurable results for our clients. View our case studies to find out how we helped.
423% increase in website enquiries
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