How can I be assured that the content you write is factually correct and sensitive?

Our content writers do their utmost to thoroughly research their subject matter, and accurately reflect what you do, but we understand that you may want the final say on what does and doesn’t go on your site as a mental health professional. In this case, we seek approval from you before anything is put live.

Will I get a monthly progress report?

You will indeed - we’re transparent with the work that we do, and honest about the results we achieve, celebrating when we’ve got it right and generated new business for your practice, and adapting the strategy when we spot an area of improvement. It’s only right that you get to be across all this too!

Can you do an SEO audit?

Of course; if you have an existing site, our first port of call is to see where you’re currently at, and the areas in which we can focus our efforts initially.

Can I use your help for a new site?

You can; in fact, design and build is the best time to bake SEO into your site, so you’re on the front foot already come launch.

Psychotherapist SEO | 427 Marketing

SEO for psychotherapists and counsellors

Let us explain. SEO gives your website the best chance of appearing prominently in relevant Google searches. It means you’re able to capture the attention of those who are already looking to make a change within their lives, that could really use your help. By being found before your competitors, you’ve got an opportunity to gain their trust. 427 can set this in motion for psychotherapists and counsellors through on-page optimisation, writing genuinely helpful content, technical know-how, link building, and a special focus on local searches.

At 427, we have extensive experience in SEO for therapists, ensuring expertise and experience shines through on websites that rank well for relevant search terms. Every issue you address and every service you offer becomes a way for patients to find you. You can continue to change lives through therapy, while we drive the people who need you to your website.

Ready to start?

A counsellor talking to a man, taking notes

Why is SEO important for psychotherapists and counsellors?

Appear in local searches

Those searching for therapists will often look at their local options first; ‘therapist near me’ has over 14.5K searches in the UK on average every month. This means that appearing in searches such as ‘therapist in [your town] is key, as well as, for example, more niche local search terms that relate to specific issues you deal with. Local SEO makes this happen. Optimising your Google Business Profile, getting into online directories, and targeting these keywords is all part of it.

Build trust with web visitors

Spilling your struggles to a stranger requires some reassurance that the person listening can genuinely help, and is qualified to do so. Your website’s content is crucial in building this trust at the earliest opportunity. Google prioritises authoritative content that is helpful to the user, which means that by taking a user-focused approach to each page of your website, you’re giving your pages the best chance of ranking.

Beat the competition

SEO requires competitor analysis, so you can understand what terms they’re ranking for and aim to be above them. Focusing on competitive terms in this way means you can be found first, connecting users with your services quickly and growing your client base.

A counsellor making notes on a clipboard

What 427 can offer your psychotherapy business

Psychotherapy experience

We’re fortunate enough to have experience in mental health SEO, working with psychotherapy and counselling practices to improve their search visibility. This means that we’re familiar with both the psychotherapy space, and the struggles you may be experiencing in reaching potential clients. Using our knowledge, and by working closely with you, we can tailor a full-service SEO strategy to your specific needs.

Local SEO expertise

There’s a knack to appearing in local searches, and our team has it covered; we’ll optimise your Google Business Profile, find reputable directories to list your business on, discover relevant local keywords that are actually being used by users near you, and more.

A thorough consultation

Those looking to engage with a psychotherapist or counsellor can sniff out authenticity. Therefore, in addition to a thorough understanding of what you offer and the way you’re looking to position your practice, we’ll use our consultation to understand the people you help, too. This means that not only can we improve rankings through search term targeting, but also speak to them directly through our SEO content.

A proactive approach to SEO

It’s our privilege to be a part of your business’s success, and it’s not something we take lightly. We stay on top of not only emerging news in the SEO world, but also what’s happening in psychotherapy, so we can anticipate changes in user behaviour, get you ranking for emerging search terms, and help your site weather any Google algorithm updates.