Vineyard SEO delivered by experts
We know that the wine industry is booming, particularly here in the UK, and English wines are experiencing exceptional popularity. Vineyards, wineries, and wine producers are up against domestic competitors, international producers, and even supermarkets. In what is now a highly competitive space, it’s essential to be found online by your target audience – search engine optimisation (SEO) can help.
Standing out above the competition is of course the goal of all your marketing efforts, but there’s no more important time to do so than when your target customers are already searching for what you do. This is the goal of SEO for vineyards – to get your brand appearing first when users search for key terms and phrases relevant to the wines you sell, and the services and experiences your vineyard can provide.
At 427, we work with wineries and vineyards across the UK and beyond, capturing the attention of the customers their delicious drinks were made for. From big scale wineries to local vineyards that offer tours, accommodation, and weddings, our SEO strategies can be tailored for your search success.

Why should you invest in SEO services for vineyards?
Reach local customers
Local SEO can transform the way customers nearby can find you. We also know that it may not be just your wines you want to be found for – you could offer wine tours, wine tasting, pairing events, and workshops. Your vineyard might also serve as a wedding venue, it may feature accommodation, or have an on-site restaurant. All this generates numerous local search terms; a local SEO strategy can boost your rankings for them.
Optimising your Google Business Profile, being in reputable local directories, and targeting local search terms are just some of the ways we can execute your local SEO strategy.
Drive both B2C and B2B traffic
As a wine producer, you have the opportunity to supply your wine in both a retail and wholesale capacity as far and wide as you choose, from local pubs and restaurants, to retail customers further afield buying direct through e-commerce. All of those customers are typing variations on a theme into their search engines, and SEO gives you the best chance of appearing under all of them.
Become an authority in the wine industry
Successful SEO for wine estates is based more and more upon user experience, and building trust with visitors to your site. Search engines prioritise authoritative voices within their industry, so by using your SEO efforts as an opportunity to create genuinely helpful content for your users, you can rise through the rankings too. This could be about anything from the way you make your wines, to the eco-friendly ethos of your vineyard.

What to expect from us as your winery SEO agency
A wealth of vineyard experience
We’re fortunate to have worked with prestigious UK vineyards at the forefront of the English sparkling wine boom, as well as international wineries making a splash on the restaurant scene. The experience we’ve gained not only around the industry, but also the ways in which to capture your target users, is invaluable. We’d love to use this experience to contribute to the success of other wine producers, wineries, and vineyards.
A full service and no-jargon experience
From on-page and technical SEO, to content writing, link building, and local SEO expertise, our team possesses the knowledge and skills to execute your winery’s entire SEO strategy. We do all this without blinding you with search science. 427 was born out of a belief that an open and honest approach to something that’s hard to find time for at best, and bafflingly complex at worst, is the key to making SEO work.
It’s still this philosophy that underpins our client relationships today; by removing the jargon and mystery from SEO whilst still making it one less thing for you to worry about, we can get real results that reflect the goals of your brand.

A thorough consultation
Our SEO strategy works best when we thoroughly understand our client, the people they serve, and the goals they want to reach. Your brand will no doubt mean the world to you – our consultation will be an opportunity for us to understand it, and for you to feel reassured by our experience, and excited about the results we can achieve. Using this information as well as the results of our audit, we can pitch your winery’s website correctly in the search engine results pages.
Ongoing reporting and proactivity
Data is key at 427, so you can bet we’ll have our nose in your site’s analytics from the start. This allows us not only to let you know how things are going, but also to let data drive our decision making, ensuring your strategy is always aiming to push you up the rankings. We keep abreast of industry news too, ensuring user behavior is anticipated, and Google algorithm updates are always weathered.

Choose 427 for wine producer SEO
We’re always keen to work with vineyards and wineries, whatever their size and position in the market. We have experience in working with international winemakers, as well as local high-end wine estates that are helping to put English sparkling wine on the map. Therefore, you can trust that we understand how a business like yours works, and the industry you’re operating within, so your SEO strategy can be tailored to suit. Get in touch today.
Frequently Asked SEO Questions
If you’re local to Sussex, just try and stop us! Even if you’re further afield, we’d love to come and see you; often this is a way in which we can truly understand what you’re aiming to achieve.
In around 3 months, you can expect to see some initial results, with the benefits really making themselves known around the 12-month mark.
It’s not easy to cover all the essential SEO bases without building a team; on-page SEO, technical SEO, local SEO, content writing and link building is a huge amount to keep across. By investing in a ready-made team here at 427, every element of your SEO strategy is handled fuss-free and without costly overheads.
Contact us about growing your vineyard or winery
Meet the team that will grow your wine business


Jack Stonehouse

Beth Peace

Tom Baker

Jess Gilbert-McHugh

Chris Simmons

Bex Bailey

Anika James




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