Why is SEO important for hotels?
Better local reach
Your guests stay with you because they’re visiting the area - making sure you rank for your location sounds like basics, but in the world of SEO, there are some hoops to jump through. Optimising your Google Business Profile, getting listed on directories, and targeting local terms are all key to local SEO for hotels; get it right, and it opens the door to a whole raft of new customers researching accommodation in your area.
An improved user experience - with increased bookings
Losing a booking due to slow loading pages or buttons that don’t go anywhere is very frustrating. Google prioritises websites that make the user experience a positive one, so SEO naturally improves your site’s performance. Technical SEO specialists can drill down into areas of your website that you may not even know need improving, making all the difference to your user’s experience, your rankings, and your direct bookings.
A competitive advantage
By implementing SEO on your website, you can gain an advantage over competitors who may not be taking their search marketing as seriously. This boosts your visibility, raises brand awareness, and can ultimately win you bookings.
What 427 can offer your hotel
A wealth of experience
Working with businesses that exist to give their guests the best experience possible is something we’re fortunate enough to do each and every month. We know that brand identity goes hand in hand with regular bookings, so it’s essential for your SEO to reflect this. In our capable grasp, your website becomes more visible in the search engine results pages, appealing directly to the guests you know will fall in love with your hotel.
Real, sustainable results
We’re not a ‘rank overnight’ kind of SEO agency for hotels that then sees these rankings drop dramatically after a few weeks; we’re all about strategic optimisation that has long term results. We want SEO to be a reliable, sustainable marketing channel for your hotel, which means white hat techniques, a real focus on organic traffic, and regular analysis and reporting.
A personal and proactive approach
Clients often remark upon how genuinely excited we get about SEO, and it’s because we love every aspect of what we do, from content writing to link building. We get to see it make a tangible difference to your business; we never stop continuously improving your strategy to align with your goals.
You’ll also find us keeping on top of industry news, both in the hotel world and the SEO world, so that we can anticipate changes in user behaviour, and mitigate any Google update curveballs.
Unlimited keyword tracking
Each guest’s priorities are different; they’ll be looking to tick any number of boxes for their stay. This breadth of search terms means lots of tracking, but you won’t find us putting a limit on this; we’ll track as many keywords as we need to to maximise your web traffic.
Our approach to hotel website SEO
We know that you want this part of your marketing to be taken off your hands, but you don’t want to lose grip on it completely. That’s the balance we like to strike here for our clients at 427; our team of experienced SEOs handle your strategy without a fuss but collaborate with you when necessary to ensure that everything we do is aligned with your goals.
We’re very much a jargon-free zone, stripping away the mystery of SEO to make it simply a super effective part of your marketing strategy.
Choose 427 for SEO for the hotel industry
If you’re looking for an SEO agency for hotels, we’d be thrilled if you chose us. From large, multi-location enterprises to one-off boutique brands, we can tailor your hotel’s SEO strategy to suit the size, budget, and vision of the business.
We’d love to help you leverage search to gain more guests, increase brand awareness, and assert yourself as an authority within the hotel industry. There’s no hotel too large or small to achieve such success with us - just get in touch!
Frequently Asked SEO Questions
Yes, SEO can certainly help reach more people who didn’t otherwise know about your brand. Even if they’re not ready to book right now, they’re likely to remember you for the future.
Yes, the Google reviews your hotel receives are important, as are your replies to them; they signal to Google that your business is active and you’re engaged with users.
We hate to say it, but it depends - it really does! However, we would hope to see improvements showing up on your report within the 3 month bracket, with the real results beginning to wow us by month 12.
Of course; we pride ourselves on being transparent, which is why you’ll receive a report each month letting you know what we’ve been doing, why we’ve been doing it, and the results it’s been having for your hotel.
Real clients, real results
We pride ourselves on delivering real measurable results for our clients. View our case studies to find out how we helped.
Nexa Properties
Lettings & Estate Agency
423% increase in website enquiries
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View case study