SEO for physiotherapists delivered by experts

Why SEO is important for physiotherapists

Competition for healthcare services is fierce in any area, so when you couple this with the unlikelihood of potential patients getting past the first three Google results that they’re presented with, it’s even more important to make sure you’re occupying the top spots under relevant key terms.

With patients only seeking physios when they’re ready to invest in their health and wellbeing, getting your SEO right means that search becomes a major way to generate business.

Attracts local customers 

The kinds of users you’re looking to appeal to are likely ones that are close to where you operate; appearing for search terms like ‘physiotherapists near me’ should be a huge part of your SEO strategy. Local SEO sniffs out the local terms relevant to what you offer, capturing that local audience who are already in the market for your physiotherapy services. 

Building trust and authority 

As a practitioner easing pain and treating or preventing injuries, there’s a huge amount of trust required from the individuals that use your services. Building this can start as soon as users land on your website, which means creating content that demonstrates that you know your stuff, provides valuable advice, and anticipates any questions they have. 

This approach also puts you in Google’s good books; it prioritises authoritative websites that are genuinely helpful to the users. This is particularly important within healthcare, which attracts an extra level of scrutiny from search engines. 

Increases bookings 

Ultimately, SEO can increase the number of users enquiring after your physiotherapy services, both through the way your website is found, and how it operates once a user is on it. When your site is seen above the competition, your content demonstrates your expertise, and your page loading speeds, navigation, and internal linking has been improved, a user need look no further for their physiotherapy. 

Why trust 427 with physiotherapy SEO?

Healthcare experience 

We’re fortunate to already work with businesses within the healthcare sector. This means we not only understand the pain points you experience in being seen online, but also how search engines scrutinise your industry. We carefully tailor our physio SEO to your corner of the physiotherapy world, analysing your competitors, understanding exactly what you offer, what your goals are, and how our expertise can get real, measurable results. 

Local SEO expertise 

There’s a knack to appearing in local searches, and our team is all over them. We’ll optimise your Google profile, find reputable directories to list your business on, find relevant local keywords that are actually being used by users near you, and more. 

A multidisciplinary team

The beauty of working with an SEO agency like ours is that we’ve got experts from across the SEO disciplines, including on-page and technical SEO, content writing, link building, and local SEO. It would be difficult and expensive to assemble all of this knowledge in-house! Working with us means your physiotherapy clinic can benefit from a full service SEO strategy without huge overheads. 

A personal approach  

By working together, we’re naturally invested in your success, with your wins celebrated like they’re our own. This is because we take the time to thoroughly get under the skin of your business, the people you’re looking to connect with, and your goals. It’s this insight that helps us deliver fantastic results in the first place.

‍