If you are a small business or a start-up you may simply not have the budget to pay for ongoing SEO and marketing support. We know how it is, and we know that the owner is often the head of marketing, head of accounts and often everything else too. Our training can be just enough to get a business owner started down the SEO path and allow them to get some meaningful work done in the time they have. As the business progresses, we can deliver more training to new team members too.
We offer simple, easy to understand SEO training in Sussex and across the UK aimed specifically at small and medium businesses and start ups. We also train larger organisations, and in-house teams too. All our SEO training is bespoke, but that doesn’t mean it costs the earth; prices start from £300, and it could transform your business forever.

What are the benefits of our SEO training courses?
The benefits of our SEO training for businesses of all sizes include:
Clarity around SEO
First and foremost, we break down the processes behind SEO, so you can understand how and why they work.
Training tailored to your knowledge level
You may be a complete beginner, or have a little (or a lot of) existing SEO knowledge. Wherever you’re at, we’ll meet you there, creating bespoke training courses that fill in gaps in your knowledge to give you the best foundation for impactful SEO work.
Jargon-free learning
We avoid using confusing, industry-specific terminology that can make some SEO training hard to follow. Any use of these words will be accompanied by a clear explanation to build your learning.
Actionable tools and strategies
You’ll come away from your time with us with some tips and tricks up your sleeve that you know how to implement, and can measure the success of.
Empowerment
Our goal is for you to feel confident in applying SEO to your website, and that comes with knowledge and skill; we aim for our training to furnish you with both!
Cost-effectiveness
Every penny counts – we know this, but we don’t believe it should be a barrier to search success. Some focused SEO training could still see you gain respectable results, without the monthly outlay of agency fees.


Meet your SEO expert: Ade Holder
Ade is the founder of 427. He has a passion for great content and a years of experience in account management, digital training and SEO strategy. There only thing Ade likes more than to get deep into understanding user intent and keywords and optimising content is sharing his knowledge to the benefit of others.
Ade’s training draws on over 15 years of real-world SEO, and each session blends his authenticity and humour with actionable take-homes. He’s here to bust common misconceptions, and inspire you to take the reins of your SEO and discover the traffic that’s just waiting to find your site. No question is silly here! From marketers keen to fill a skills gap, to established CEOs and MDs who should be using SEO to complement traditional advertising, Ade tailors his training to best engage, and, ultimately, benefit your business.
When Ade’s not training, deep in an SEO tool, or working on 427, he can mostly be found surfing, riding mountain bikes (or his motorbike) and spending time with his family. Ask Ade about his punk band!
Who are 427 – and why choose us for your SEO training?
427 is a small and highly focused search engine optimisation agency that delivers high quality results to our clients in a clear and transparent manner. We may not be a huge agency but we know we produce work and results that rival any bigger ticket company.
With experience in training teams and individuals in SEO and marketing, you’re in safe hands with 427 regardless of how much you already know (or don’t) about SEO. We know a lot of people feel like they don’t know anything and may even be a bit scared of the digital world, and we also know lots of businesses have really keen people who just need some guidance. That’s what we’d love to provide.
Get in touch today and book your training – each course can be tailored to your business needs and costed according to budget.
Frequently Asked Questions
We tailor each session to suit your needs, but we find it’s largely business owners, marketing teams, and start-up founders who need our help the most.
Nope! We can do a full intro, or level up your existing knowledge – we’ll meet you where you’re at.
We cover the basics, such as:
- How find the right keywords for your business
- How to implement these terms onto your website
- How to create good content
- Basic link building principles
- How to actually get links on a budget
- Blogging and its SEO value
- Internal links and how to use them
- Local SEO – Google My Business and more
- How to avoid common mistakes
Of course – herein lies the value! Tailoring our training to your business, audience, and goals makes the sessions far more effective.
Yes – whether you’re a team of 1 or 20, we can help.
We may well refernece tools such as Google Search Console, Google Analytics, Semrush, and Ahrefs – we’ll be able to guide you on these based on your budget and requirements.
That’s the idea, certainly at an intermediate level. We aim to equip you with enough understanding to implement your own SEO, and you’ll know the right questions to ask if you need help further down the line.
Contact us about our SEO training services today
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