Why is SEO important for psychotherapists and counsellors?
Appear in local searches
Those searching for therapists will often look at their local options first; ‘therapist near me’ has over 14.5K searches in the UK on average every month. This means that appearing in searches such as ‘therapist in [your town] is key, as well as, for example, more niche local search terms that relate to specific issues you deal with. Local SEO makes this happen. Optimising your Google Business Profile, getting into online directories, and targeting these keywords is all part of it.
Build trust with web visitors
Spilling your struggles to a stranger requires some reassurance that the person listening can genuinely help, and is qualified to do so. Your website’s content is crucial in building this trust at the earliest opportunity. Google prioritises authoritative content that is helpful to the user, which means that by taking a user-focused approach to each page of your website, you’re giving your search engine rankings the best chance.
Beat the competition
SEO requires competitor analysis, so you can understand what terms they’re ranking for and aim to be above them. Focusing on competitive terms in this way means you can be found first, connecting users with your services quickly and growing your client base.
What 427 can offer your psychotherapy business
Psychotherapy experience
We’re fortunate enough to have experience in mental health SEO, working with psychotherapy and counselling practices to improve their search visibility. This means that we’re familiar with both the psychotherapy space, and the struggles you may be experiencing in reaching potential clients. Using our knowledge, and by working closely with you, we can tailor a full-service SEO strategy to your specific needs.
Local SEO expertise
There’s a knack to appearing in local searches, and our team has it covered; we’ll optimise your Google Business Profile, find reputable directories to list your business on, find relevant local keywords that are actually being used by users near you, and more.
A thorough consultation
Those looking to engage with a psychotherapist or counsellor can sniff out authenticity. Therefore, in addition to a thorough understanding of what you offer and the way you’re looking to position your practice, we’ll use our consultation to understand the people you help, too. This means that not only can we improve rankings through search term targeting, but also speak to them directly through our SEO content.
A proactive approach to SEO
It’s our privilege to be a part of your business’s success, and it’s not something we take lightly. We stay on top of not only emerging news in the SEO world, but also what’s happening in psychotherapy, so we can anticipate changes in user behaviour, get you ranking for emerging search terms, and help your site weather any Google algorithm updates.
Choose 427 as your psychotherapist SEO agency
We offer psychotherapist SEO services to practices of all shapes and sizes. So, whether you operate a large practice that offers a variety of psychological services, or you work alone, we’re more than happy to tailor an SEO strategy to the size, budget, and goals of your business.
It all starts with a no-obligation chat, so you can get to know a bit more about how we work, and we can find out how we can help. Get in touch today.
Our approach to SEO for counsellors and therapists
By taking care of your SEO strategy and implementation, we know we’re talking a weight off your shoulders, but also a lot of responsibility for the way your site connects with your clients. Therefore, in addition to our general open and jargon-free approach, we work collaboratively with you to ensure that we’re helping you reach your business goals, as well as your potential clients.
Frequently Asked SEO Questions
Our content writers do their utmost to thoroughly research their subject matter, and accurately reflect what you do, but we understand that you may want the final say on what does and doesn’t go on your site as a mental health professional. In this case, we seek approval from you before anything is put live.
You will indeed - we’re transparent with the work that we do, and honest about the results we achieve, celebrating when we’ve got it right and generated new business for your practice, and adapting the strategy when we spot an area of improvement. It’s only right that you get to be across all this too!
Of course; if you have an existing site, our first port of call is to see where you’re currently at, and the areas in which we can focus our efforts initially.
You can; in fact, design and build is the best time to bake SEO into your site, so you’re on the front foot already come launch.
Real clients, real results
We pride ourselves on delivering real measurable results for our clients. View our case studies to find out how we helped.
Nexa Properties
Lettings & Estate Agency
423% increase in website enquiries
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View case study