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Blogging has been a huge part of the internet for years, providing people and businesses with a platform to express themselves, share their insights, and connect with their audience. Although social media has risen in popularity over recent years, blogging is still an important part of the online world, not only to share your knowledge and expertise, but to gain authority and improve your search engine rankings. In this blog, we’ll explore all the reasons why blogging is still important.

What is Blogging?

Blogging is the art of creating and maintaining an online content hub where businesses and bloggers can share their thoughts, expertise,and experience with their audience. They’re great for generating fresh content which can then be used for email marketing and social media to drive more traffic to your website.

Is Blogging Still Relevant?

In short, yes. And the numbers agree! There are around 70 million blog posts being published every month, and that’s just by WordPress users alone. Blogging hasn’t lost any significance over the years, it’s actually evolved to adapt to changing times. Originally, a blog was used as an online diary where people would keep a running account of their personal lives. Now, blogs are used to help make you more visible online, build trust in your brand, and much more.

5 Reasons Why Blogging Is Still Important

Building Loyalty and Trust

In the digital business world, it’s important to establish trust, especially for websites classified as YMYL (Your Money or Your Life) pages. This term refers to sites that can affect a user’s health, happiness,finances, or safety. Blogging provides an opportunity to showcase expertise,industry knowledge, and credibility. When content is written with E-E-A-T in mind (Experience, Expertise, Authoritativeness, and Trustworthiness), it reinforces trust among readers, and turns these readers into loyal followers.

Increased Visibility

Search Engine Optimisation (SEO) is key to getting noticed online. Blogging allows you to incorporate relevant keywords and phrases into your website content to make it easier for search engines to index and rank your website. By regularly updating your blogs and putting fresh content out there, your chances of showing up on the first page of search results are increased massively. This boost in visibility can improve your online presence and drive more organic traffic to your site.

Creating Brand Awareness

Blogging is a great way to strengthen your brand identity.By posting regular helpful content that engages the reader, your audience will be able to recognise your brand as an authority in your industry. Over time,people will start associating your brand with the expertise and insights you provide which can boost brand loyalty.

Generating New Leads

Blogs are a goldmine for lead gen. By offering valuable content, you can attract potential customers and convert existing leads. Blogs are great for targeting people at every stage of the sales funnel and adding compelling calls-to-action (CTAs) within the content to encourage readers to progress to the next stage of the sales funnel or sign up for newsletters, free trials, or exclusive offers. This can help you gain leads, or build an email list of people who are genuinely interested which is essential for marketing.

Driving Engagement

Engagement is the lifeblood of any online presence. And through blogging, you can create a platform of meaningful interactions with your audience by encouraging comments, questions, and discussions within your blog post. This all contributes to encouraging a sense of community. Responding to comments and engaging with your audience shows that you value their input which strengthens your relationship with them.

The Future of Blogging

As technology keeps moving forward, the future of blogging is also changing. AI is making its mark, and we're seeing AI-generated blogs becoming a reality. AI can produce large amounts of content quickly, but let's be honest, they can't replace the human touch and creativity in writing. Alongside AI, many blogs are starting to incorporate elements like videos and interactive content to enhance user engagement. It's an exciting time for blogging!

The future of blogging seems bright, but businesses might encounter some challenges along the way. One big issue is that there's just so much content out there, making it easy for your stuff to get lost in the crowd. To stand out, businesses and bloggers should focus on creating niche,high-quality content that really speaks to their audience. By staying true to themselves, staying relevant, and being able to adapt to the changing digital landscape, businesses can face these challenges head-on and make the most of the opportunities that blogging offers for the future.

How Can You Adapt?

Adapting to the future of blogging is all about staying ahead in the fast-changing digital world. Here are some ways you can keep up.

- Explore different content formats. To keep your audience interested, try mixing things up with different types of content other than just plain old text. Incorporate engaging videos, podcasts, infographics,and interactive elements to pull in a wider crowd.

- Use AI wisely. AI can be a powerful tool in content creation. Use it for research, data analysis, and content suggestions.However, make sure you always add your own human touch and creativity as this is irreplaceable. Always add your unique insights and perspective and avoid using AI to create your content for you. Although it’s a great tool, we still don’t know if AI-generated content will be penalised in the future.

- Repurpose old content. Don’t let your past work go to waste! Repurpose your evergreen content into different formats to breathe new life into it. For example, transform your written blogs into videos or podcasts to attract new audiences and reinforce your expert knowledge!

- Be open-minded. We know change can be hard, but embracing new ideas and strategies and being open to experimentation can allow you to be innovative and adapt to new trends which keeps you ahead of the curve.

- Focus on niche, high-quality content. In the current sea of online information, it can be hard to stand out. It’s therefore important to focus on more niche subjects and deliver top-quality content. Do this by identifying the pain points of your target audience and creating well-researched, valuable content that addresses their needs, rather than focusing on generic topics.

- Post often. You may be left wondering, great!But how often should I blog? The short answer is it depends! It all comes down to factors like your schedule, your industry, the blog length, and your goal.Post more often if you want to increase web traffic or less frequent if you’re writing long-form blogs about in-depth topics. Essentially, if you’re posting regularly and consistently, that should be enough.


Blogging is still super important in the online world. It lets people and businesses connect with their audience, build trust, and show off their brand. If you create high-quality content, keep up with the changing technology, and prioritise SEO, blogging will help you thrive in your industry.And if you need help getting into blogging, let’s have a chat to see how we can help.

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About Chris Simmons

Chris is our onpage SEO Specialist at 427 Marketing, having joined the team in early 2023. He works with our content team to cover the 4 pillars of SEO; content, onpage SEO, technical SEO and offpage SEO. Prior to joining the 427 Marketing team, Chris spent almost 10 years applying his SEO and content skills across several different industries in marketing agency and inhouse roles including tool hire, auctioneering, health care within the NHS and high end luxury retail in both B2B and B2C capacities. His passion for writing, content, UX, technical and on page SEO has expanded our content offerings, helping provide reliable advice about all things SEO to 427 Marketing.

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